About Ravi Kumar Mishra

I’ve spent 18 years helping businesses grow through search, as an agency leader, an in-house head of SEO and an independent consultant. Today I’m Vice President of SEO at Catalyse Research.

On LinkedIn I appear as Ravi Kumar, my name as it appears on my verified ID. Ravi Kumar Mishra and Ravi Kumar are the same person. I write there about SEO, AI search and the parts of growth that don’t fit in a dashboard.

18+

years in organic growth

70+

largest team led

90%+

client retainer renewal

Ravi Kumar Mishra, SEO and digital growth leader

How I think about search

I stopped thinking of SEO as Search Engine Optimization a long time ago. I call it Search Experience Optimization: be the most useful, most verifiable answer wherever someone searches, whether that’s Google, an app store, a marketplace or now an AI assistant.

That means treating search as a growth engine, not a standalone channel. The biggest wins I’ve seen rarely came from publishing more. They came from fixing architecture, consolidating weak pages, improving speed and UX, and changing how teams work together. Those changes are often inconvenient. That’s exactly why they create an advantage.

A lot of that thinking comes from my years at Bruce Clay. The discipline I learned there still shapes how I approach every project.

Four places Search Experience Optimization applies: search engines, AI assistants, app stores and marketplaces.

Selected results

Saavn

270% organic growth in three months, scaling into millions of monthly sessions.

Urban Money

Built from launch to 150K+ monthly organic sessions within six months.

Orientbell Tiles

Top rankings across the core generic tile terms, including “tiles”, “floor tiles” and “wall tiles”.

Honda Cars India

A multi-quarter recovery of organic visibility after a period of underperformance.

Utsav Fashion

Category leadership on high-intent ethnic-fashion searches.

Hindustan Times, Mint, Live Hindustan

Won and scaled SEO mandates for major news properties.

Career

  1. Vice President, SEO, Catalyse Research2026 to now. Setting the SEO and growth blueprint for a portfolio of in-house digital properties ahead of their launch.
  2. Organic Growth Consultant, independent2023 to 2025. Built SEO and content systems for startups, scale-ups and agencies, with 150 to 250% organic growth in six months for several D2C and SaaS brands.
  3. Vice President, SEO, Neil Patel Digital India2022 to 2023. Owned SEO vision, delivery and team capability for a high-growth client portfolio.
  4. Associate Vice President, SEO, PolicyBazaar2022. Led SEO for the life insurance and investment verticals, reversing a traffic decline and lowering acquisition cost.
  5. Head of SEO, Square Yards2022. Led a 22-person team across real estate and mortgage platforms in India, the Middle East, Australia and Canada.
  6. Associate Director, SEO, Interactive Avenues (IPG Mediabrands)2020 to 2021. Ran enterprise accounts and turnarounds, and won the agency’s largest SEO engagement to that date.
  7. Senior Manager and Head of SEO, Bruce Clay India and Australia2018 to 2019. Headed SEO delivery across India and the Australian arm serving APAC and US clients.
  8. Senior Manager and Co-Head of SEO, AdGlobal3602014 to 2018. Co-led a 50-person SEO department and launched App Store Optimization and Marketplace Optimization as new services.
  9. Where it started2008 to 2014. Rose from SEO executive to team lead at Creative Lipi Webtech, ProVal Technologies and Cyber Futuristics, working across US, UK and international markets.

Brands I’ve worked with

Hindustan Times, Mint, ICICI Lombard, HDFC Ergo, SBI Cards, Muthoot Group, Maruti Suzuki True Value, Nexa, Hero Cycles, Orient Electric, Voltas Beko, Jabong, Nearbuy, TradeIndia, HostGator India and US, M3M Group, PVR, and others across India, Australia and the US.

Recognition

  • Top Organic Search Voice, LinkedIn (2023)
  • Superstar Award, Bruce Clay India (2018 and 2019)
  • Best Initiative of the Year, AdGlobal360 (2016)
  • Jedi of the Month, Interactive Avenues (2020)

What I’m working on

A book, The Science of SEO: Search Experience Optimization, on making digital assets discoverable across every platform people search, from Google to app stores to AI assistants.

And this site: free tools and guides on AI search visibility, plus the playbook I use to audit and improve how brands show up in AI answers.

Try the free scorecard or read the guides.

Get in touch

For speaking, workshops, consulting conversations or a quote for a story, email ravi@ravikmishra.com.

Follow me on LinkedIn

Based in Faridabad, India. LL.B. in progress at CCS University; B.Sc. in Information Technology.

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