How to write content AI assistants will cite
The passage structure, page types and habits that make a page more likely to be quoted in ChatGPT, Perplexity and Google AI Overviews.
Guides to AI search visibility
Practical, tested answers on getting your brand mentioned and cited in ChatGPT, Perplexity, Gemini and Google AI Overviews. New guides every Monday, Wednesday and Friday.
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GEO vs SEO: what actually changes with AI search
Generative engine optimization, answer engine optimization and SEO compared plainly: what carries over, what’s new, and where to spend effort.
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Does llms.txt work? What it is and whether to bother
What the llms.txt proposal is, what the evidence says about its effect on AI visibility, and a sensible way to handle it.
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Entity SEO for AI search: make your brand easy to identify
Why AI assistants leave out brands they’re unsure about, and how to make every source tell the same story about yours.
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How to track ChatGPT and AI referral traffic in GA4
Set up a custom channel in Google Analytics 4 that captures visits from ChatGPT, Perplexity, Gemini, Copilot and Claude.
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How to track your visibility in AI search
A weekly routine for measuring whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention your brand, with the three numbers worth reporting.
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How to get cited by Perplexity
How Perplexity finds and chooses sources, why it cites so many, and how to become one of them.
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How to get cited in Google AI Overviews
What Google says about AI Overviews, why ranking still matters, and the page changes that make a citation more likely.
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AI crawlers and robots.txt: what to allow and what to block
Which AI crawlers decide whether you’re cited, which only collect training data, and a robots.txt you can copy.
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How to get your brand mentioned in ChatGPT
The four things that decide whether ChatGPT names your brand, and what to fix first if it doesn’t.