Your buyers are asking AI. Is your brand in the answer?
When someone asks ChatGPT or Google for a recommendation in your category, a few brands get named. Most companies have never checked whether they’re one of them.
20 questions, about four minutes. You see your score straight away.
Which accounting software do small agencies in India use?
Small agencies in India tend to choose one of these:
- Northbook, popular for GST invoicing
- Paperline, good for project-based billing
- Kitebooks, the low-cost option
- Your brand isn’t in this answer
Rankings no longer tell you the whole story
A brand can sit in first place on Google and still be missing when the same buyer asks an AI assistant. The assistant reads a handful of sources, looks for agreement, and names two or three options.
None of that shows up in your traffic reports. You only find out when a prospect says “ChatGPT suggested your competitor”.
Almost every gap traces back to one of four levers. The scorecard tells you which one is yours.
What the free scorecard gives you
- An AI visibility score out of 100
- A score for each of the four levers, so you can see where you’re weakest
- Your single biggest bottleneck, in plain words
- A prioritised list of fixes, sent to your inbox if you want it
No sales calls. If you join the list you’ll get a short email series on fixing your weakest lever, and you can leave any time.
Start with these guides
Free, practical and updated as AI search changes.
How to write content AI assistants will cite
The passage structure, page types and habits that make a page more likely to be quoted in ChatGPT, Perplexity and Google AI Overviews.
GEO vs SEO: what actually changes with AI search
Generative engine optimization, answer engine optimization and SEO compared plainly: what carries over, what's new, and where to spend effort.
Does llms.txt work? What it is and whether to bother
What the llms.txt proposal is, what the evidence says about its effect on AI visibility, and a sensible way to handle it.
Questions about AI search visibility
What is AI search visibility?
AI search visibility is how often AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews mention or cite your brand when people ask questions in your category. It is measured by asking the same buyer questions every week and recording whether you are named, where, and which sources are cited.
How do I get my brand mentioned in ChatGPT?
Make your brand easy to identify with consistent facts everywhere, publish pages that answer buyer questions in their first two sentences, let AI search crawlers such as OAI-SearchBot read your site, and get named on the review sites and articles that ChatGPT already cites for your category. Read the full guide.
Is GEO different from SEO?
Generative engine optimization builds on SEO rather than replacing it. Crawlability, helpful content and authority still matter. What changes is the goal: being named inside an answer, which puts more weight on quotable passages, consistent brand facts and agreement across independent sources.
What is Search Experience Optimization (SXO)?
SXO means being the most useful, most verifiable answer wherever someone searches: Google, AI assistants, app stores and marketplaces. More on SXO.
How long does it take to appear in AI answers?
Accurate descriptions of your brand usually improve first, within weeks of fixing inconsistent facts and crawler access. Citations follow as new pages are indexed. Being named for category questions takes longest, because it depends on other websites mentioning you.
Who’s behind this
I’m Ravi Kumar Mishra. I’ve spent 18 years in search, leading SEO at Bruce Clay India, Neil Patel Digital India and PolicyBazaar, and now as Vice President of SEO at Catalyse Research.
I call my approach Search Experience Optimization: be the most useful, most verifiable answer wherever the search happens. The scorecard, guides and playbook here are the method I use to measure and improve how brands show up in AI answers.
Four minutes to find out where you stand
Answer 20 quick questions about your brand and site. Your score appears on screen as soon as you finish.