The AI Search Visibility Playbook
The method and templates I use to measure how a brand shows up in AI answers, find what’s holding it back, and fix it.
- How ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews choose which brands to name
- A repeatable audit that scores any brand out of 100 across five engines
- Fixes for each of the four levers: identity, evidence, access and consensus
- A weekly tracking routine and a 90-day plan you can hand to a team
Instant download. PDF playbook plus six spreadsheet templates that work in Excel and Google Sheets.
Why this matters now
Buyers increasingly ask an AI assistant before they search. The assistant reads a few sources, looks for agreement, and names two or three options. If you’re not one of them, you never get the click, and nothing in your current reports tells you it happened.
Most advice on this is recycled SEO or guesswork. This playbook gives you a method you can run, measure and report on, built for people who already know SEO and want to know where AI search follows the old rules and where it breaks them.
What’s inside
The playbook (PDF, seven chapters)
- How AI answers choose sources
- The AI Visibility Audit
- Build the entity foundation
- Write citation-ready content
- Open the technical doors
- Earn mentions off your site
- Measure and run the 90 days
Six templates
- AI Visibility Audit. Score a brand across five engines; the summary fills itself in.
- Prompt Tracker. 50 starter prompts and a weekly log with a trend dashboard.
- Brand Entity Fact Sheet. One source of truth, plus a consistency checker.
- Citation-Ready Content Brief. Plan pages an AI can quote, and score existing ones.
- Schema & Technical Checklist. Crawler access, rendering, schema, with copy-paste snippets.
- 90-Day Roadmap. Week-by-week tasks with due dates that set themselves.
Who it’s for
- In-house SEO and marketing leads who need an AI search plan before the next review
- Agency owners who want to offer AI visibility audits to clients
- Freelancers who want a repeatable, premium deliverable
Who it isn’t for
- Anyone looking for a trick to “rank in ChatGPT overnight”. This is a system, not a hack.
- Complete beginners. It assumes you know basic on-page SEO.
Playbook + six templates
$49
Checkout shows your local currency, including INR with UPI. Taxes are handled at checkout.
- The full playbook (PDF)
- All six templates (Excel, works in Google Sheets)
- Free updates to this edition
- Use the templates with unlimited clients
Took the free scorecard? Check your inbox for your 72-hour price.
14-day guarantee
Run the audit within 14 days. If it doesn’t show you at least three concrete gaps to fix, email me and you’ll get a full refund.
Questions
Is this just SEO with a new label?
No. Classic SEO is the foundation, and the playbook says where it still matters. But AI answers reward different things too: entity clarity, quotable passages, crawler access and agreement across independent sources.
Do I need paid tools?
No. Every template runs in Excel or Google Sheets, and the audit uses the free versions of the AI assistants.
How do I get it?
Straight after checkout you’ll get a download link on screen and by email.
Will it go out of date?
Some details will, because AI search changes quickly. The principles are written to last, and the details that change are flagged. Buyers get updates to this edition free.
Can I use it with clients?
Yes. Use the templates for as many clients as you like. Please don’t resell or share the playbook itself.
What payment methods are accepted?
Checkout is handled by Dodo Payments and shows your local currency, including INR with UPI, as well as cards.
Not sure yet?
Take the free scorecard first. It takes four minutes and shows which lever is holding you back.