How to track ChatGPT and AI referral traffic in GA4
Set up a custom channel in Google Analytics 4 that captures visits from ChatGPT, Perplexity, Gemini, Copilot and Claude.
Measurement
How to track AI visibility, AI referral traffic and the impact of AI Overviews.
-
-
How to track your visibility in AI search
A weekly routine for measuring whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention your brand, with the three numbers worth reporting.