Does llms.txt work? What it is and whether to bother
What the llms.txt proposal is, what the evidence says about its effect on AI visibility, and a sensible way to handle it.
Technical
Crawler access, structured data and the technical foundations AI search engines rely on.
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Entity SEO for AI search: make your brand easy to identify
Why AI assistants leave out brands they’re unsure about, and how to make every source tell the same story about yours.
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AI crawlers and robots.txt: what to allow and what to block
Which AI crawlers decide whether you’re cited, which only collect training data, and a robots.txt you can copy.