AI visibility

Generative engine optimization, answer engine optimization and SEO compared plainly: what carries over, what’s new, and where to spend effort.

How Perplexity finds and chooses sources, why it cites so many, and how to become one of them.

What Google says about AI Overviews, why ranking still matters, and the page changes that make a citation more likely.

The four things that decide whether ChatGPT names your brand, and what to fix first if it doesn’t.